During the renovations at Kauffman, the sponsorship of the Royals Crown Club was acquired by BATS exchange. During this partner brand activation, two important histories needed telling. There are several brand elements that connect the Royals with their local stock exchange, BATS. But, it is the layered timeline that anchors the entry into the club space. The best of the Royals is spliced with significant moments in US financial/stock development.