MEET YOUR GUIDE.
Hello friend! I’m Fletcher Hamel.
Principal Designer
+ Brand Strategist
As a fellow small business owner, I’m familiar with the challenge of navigating the marketing landscape to get found and communicate your expertise. That’s why I’m here to help you elevate your brand to place where is doesn’t get lost in a busy marketplace, but is poised to share your epic purpose with the world.
If it hasn’t become obvious in your visit of this website, I draw much of my inspiration from adventures out in nature. I find that the literal act of exploring and pushing physical limits with the aid of a map and compass, positions me to give that same energy and abandon to my clients and their projects through strategic creative insights and implementation.
With nearly two decades of professional design experience across an eclectic spectrum of fields, I bring a wealth of knowledge and skill to each of my projects. A selection of my past work in experiential and environmental branding as well as wayfinding and exhibits can be found here.
And while I do still consult on larger multifaceted design projects, I now apply that experience to the approach I take on the brand work at Handrail, utilizing research and strategic frameworks to elevate the creative solutions for my clients in ways that impact a number of business metrics.
The Studio
Handrail (formally Hamel Creative) is a multidisciplinary design firm located in Utah that focuses on brand development and activation throughout a variety of medium and environments. We tell visual stories, forge strategic partnerships and ultimately strive to connect people to places, product and each other through compelling graphic communication, unique interactive experiences, and artistic expression of form and finish. At our core we crave authenticity and believe it’s our creative mandate to help every client achieve this sense of brand validity.
Connect with us about partnering on your next project!
The Name
A handrail plays a crucial role in the navigation of natural and architectural environments, serving as both guide and support feature.
Handrails within the orienteering vernacular are physical markers like trails, fences, and rivers that help people maintain a sense of direction, stay on course or get to a known location. While in architecture, handrails fulfill a similar function by providing support and guidance along staircases, ramps, and other pathways.
These layers of meaning and their powerful symbolism coupled with my personal and professional background make Handrail a perfect name to express the essence of our brand services: Strategy Guidance. Creative Direction. Design Support.
Do you want us to be your brand handrail- your BRANDRAIL?
This will be the perfect opportunity to see if we connect on more than just bad jokes and branding!