On The Go Physical Therapy
On The Go Physical Therapy is a Salt Lake regional medical service startup that pairs traditional PT modalities, insurance and payment methods with mobile and remote evaluation and treatment.
PROJECT OVERVIEW
Client: On the Go Physical Therapy
Sector: Health & Wellness
Category: Brand Strategy, Creative Direction, Messaging & Collateral Design
THE CHALLENGE
Emphasize Mobility
Just as the brand name infers multiple meanings, so did this creative scope. The company’s biggest value proposition is being a mobile treatment service - they come to you, but the visuals and messaging of their brand didn’t convey this differentiator and market advantage.
THE SOLUTION
Help Is On The Way
Sometimes the simplest solution is the best. Without any major departure from the branding they had already invested in, we added clarity and finesse by way of a map & pin as well as bold copy. This direction extended into several pieces of collateral and digital media, getting playful with the logo icon as a substitute letter form and treatment diagram. There was a reduction in disruptive, intersecting graphic elements and a basic typographic hierarchy established for layouts moving forward.
Stephen Souval | Owner of On The Go PT
“I hired Fletcher to do some branding for my physical therapy business and have been so impressed and excited with the results!
Amazing designs with a lot of attention to crafting the brand around who we are, our mission, and what we do.”
THE RESULT
Consistent Treatment
Healthcare of all types operates on a continuum of effectiveness and efficiency, setting up systems and processes to maximize both. Our involvement provided On the Go PT with a set of graphic templates to make their marketing, patient onboarding and education feel cohesive - accelerating trust and authority amongst prospects, clients and industry colleagues.
