Distinct Lighting & Electrical
DLE specializes in design and installation of smart electrical systems - proximity adaptive lighting, remote access climate control, Al controlled appliances and high end A/V experiences with the goal to provide expert knowledge and impeccable services to clients, designers and architects looking for something more.
PROJECT OVERVIEW
Client: Distinct Lighting & Electrical
Sector: Construction & Trades
Category: Brand Strategy, Visual Identity, Messaging, Website & Collateral Design
THE CHALLENGE
Illuminating Legacy
Distinct Electrical Services came to us knowing they had outgrown the traditional, word-of-mouth service business model and wanted a brand that was modern and conveyed both their specialized expertise as well as style. The largest hold up was the nostalgic connection to the old logo drawn by the owner father several years earlier when they were doing basic installation and maintenance work. Ultimately, the original ‘D’ was honored as a pattern used throughout the new brand collateral.
THE SOLUTION
Atmosphere Experts
Scott and his team had already begun the efforts of repositioning the business toward a consultant model, offering design services to both owners and general contractors. This allowed us to keep the strategy and messaging clear:
Creating atmosphere and style through lighting and sound.
The name was tweaked to deemphasize “services” and all visual aspects of the brand were elevated to support their expertise in new smart products and technologies that can be used to automate A/V systems throughout the architecture. Even the bold monogram style logo can be read as LED, which most know as the future of sustainable and controllable lighting. Brand personality also has close ties to fashion and outdoor, extreme sports- a personal passion of the owner.
Scott Beck | Owner of Distinct Lighting & Electrical
“I was lucky enough to get Fletcher’s help before Handrail existed. He got my branding nailed, balancing the style and substance. I continue to recommend his services to those looking for a talented alternative to the many cookie-cutter marketing agencies.”
THE RESULT
Increased Partnership
The updated brand visuals and positioning has led to additional opportunities for Distinct to form long term, high-end subcontracting relationships with leading regional builders and architects, such as the team at Living Home Construction + Design.
The professionalism conveyed by Scott through his branding and marketing efforts earns him trust and industry authority more quickly.
