Orienteering Utah
O-Utah is a non-profit sports club that puts on navigational races that teach the basics of map and compass reading while providing an alternative to traditional running events. Activities are held throughout the Salt Lake region.
PROJECT OVERVIEW
Client: Orienteering Utah
Sector: Sports & Events
Category: Brand Strategy, Visual Identity, Messaging, Website & Collateral Design
THE CHALLENGE
Cleaner Navigation
The goal of Handrail’s involvement was to elevate the club’s visual presence, particularly online, making it easier for members and potential participants to get access to information about upcoming events as well as training education. The old website functioned as more of an online database, having been built in a dated html environment. The refresh has helped grow membership and positioned the organization as the premier source for orienteering, off-trail navigation, and maps in Utah.
THE SOLUTION
Pride in our Places
To support a more functional and appealing online experience, a focus was put on celebrating both the state and venues we utilize through a new logo and event imagery on the website as well as social media.
The parallax style schedule page cycles down the race calendar in a seamless display of dates, times, results and other pertinent info atop vibrant photography of the host location.
Ian Hoag | President of Orienteering Utah
“Handrail updated Orienteering Utah with fresh branding and design. We love the new look and functionality of the website. Fletcher continues to support the club and is very responsive with adjustments to the website when changes to our events are needed.”
THE RESULT
Making Maps Fun Again.
The branding continued out into club apparel, merchandise, and event prizes. It also is being rolled out onto the graphics of the maps as they are updated to account for new features and expansion of the areas covered during a meet. Not only has participation increased, competitive members are racing nationally- gaining additional notoriety for the organization.
