Tastably
Bringing happiness and delight to the workplace through chef-prepared employee meals and corporate catering intended to connect, comfort and inspire. Tastably provides good food to enhance the benefits and culture of business.
PROJECT OVERVIEW
Client: Elizabeth’s Catering (Tastably)
Partner: Sobriquet Marketing
Sector: Food Service
Category: Brand Naming, Visual Identity, Landing Page & Collateral Design
THE CHALLENGE
Balance of Flavors
The unique hurdle of this scope was to determine how independent the brand of this offering was going to be from the parent company - Elizabeth’s Catering. While there was certainly an established local equity in the existing name and likely a crossover in menu, the target audiences valued different things. This tension in the visual “flavoring” of the new business balanced against any by line options seemed an acceptable departure, especially given the easily definable narrative differences in their brands.
THE SOLUTION
Serving Up Emotion
If this time has taught us anything, it’s that a shared meal is far more than just eating. Gathering is a fundamental human need that exists everywhere, and incredible food has the remarkable ability to connect us with both our past as well as each other. Capturing and expressing this narrative blend of experiences, community, comfort and craft through the brand communication became the goal as each of these were a key ingredient in the project’s success.
The color palette and font selection were established to share these insights as well as organize various menu offerings. Then a carefully curated balance of food and pleasure filled images was recommended with art direction concerning the angle, texture and inclusion of people in most shots to best secure the story of joy and community. The last dressings of the graphics balance a playful food illustration set with that of a deconstructed logo into the flavors and spices of the brand visuals.
Liz Frome | Owner of Sobriquet Marketing
“Fletcher is far from your run of the mill designer. His awareness and expertise in strategy, brand messaging, perception, and various experiential applications makes him an incredible asset in any creative or strategic project.”
THE RESULT
Good Food, Happy People
The eventual tagline is probably the purest and best description of the brand. It defines the position and goal of the business in four simple words.
While the pandemic prevented the original brand implementation model, they were able to pivot into an offering that still aligned with the company’s vision and values while utilizing the flexible design and creative work already developed.
